What you wear on the street says something about who you are, whether you realize it or not. Although streetwear, casualwear, and athleisure all look similar in terms of clothing types (hoodies, sneakers, etc.), the difference lies in their underlying messages that they send to the world around you and even within you. Because streetwear has become such an influential trend in fashion and because it sends such powerful messages about its wearers, it’s important to be aware of what your streetwear says about you to others and to yourself.



How does your style stand out from others?

If you’re trying to figure out how to stand out from others, first ask yourself, How can I be more me? Think about it. Just as you wouldn’t wear a Michael Jordan jersey unless you are an avid basketball fan, you don’t want to wear your favorite basketball team’s jersey if it doesn’t reflect your personal style and persona. Wearing streetwear that truly represents who you are on a professional level, and even a personal level, can help make sure that others notice who you are and what your brand stands for. When someone asks why you chose to wear those sneakers or jacket with those pants, answer with confidence and pride: Because I wanted to stand out.

Is it a coincidence or intention?

We often think of our clothing as merely a functional element that keeps us warm or offers protection from damage. But in fact, we wear clothes to communicate both conscious and unconscious messages to others. If you’re wearing a gang t-shirt, for example, is it because you are affiliated with that group, or is it more likely because you like their music and their style? While your intent may be irrelevant in most cases, it can be important if you find yourself at odds with another group. For example, wearing a shirt designed by an opposing political party at an event held by that party could lead to some awkward conversations.

What does our clothing say about us?

Whether you want to admit it or not, what we wear says a lot about us. Most people don’t spend a lot of time thinking about it—but if you really think about it, there are some pretty powerful messages sent out by our clothing. Not sure what your clothes say about you? Let’s look at some popular street styles and work out what messages they may be sending (think like a fashion detective) *Edgy Fashion: This is for people who take risks and enjoy being different. This person is confident in who they are, even when standing out from others around them. They believe that standing apart from the crowd can create their own tribe in which only those who get them need apply as new members. The message communicated is that you belong to an exclusive group; no one else can understand what it’s like to walk in your shoes so please stay away because we’re fine on our own. (Ok..but fashion shouldn’t just be edgy should it?) **Trendy Fashion: For individuals who love following all trends when it comes to clothing fashions. This includes everything from color, style and accessories. A trendsetter wants to be part of every style and craves anything new, exciting and original but will make subtle changes in how their clothes are worn – perhaps wearing Converse sneakers with high-heeled boots to show that although they follow trends, they add something new each time. Trendy people have always followed rules set down by The Man, often going against what their natural self would wear due to peer pressure or other external influences. (Yes…I agree). My favorite thing though is seeing someone put trendy items together in a unique way.) ***Casual Fashion: Someone who wears casual clothing has no desire to stand out but still wants to look good. They simply dress comfortably without too much attention paid to it. And so on…


How do you distinguish between fads and classics?

Generally speaking, fads have a short life cycle. They catch on for a little while, but then fade into obscurity after just a few seasons. Classic fashion pieces are forever: they’re timeless. Rather than conforming to seasonal trends that may or may not disappear, classic clothing reflects your personal style and what you like to wear. And it can be worn over and over again—for decades to come. From wool coats to leather boots, there are plenty of pieces out there that are worth investing in.

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